The first direction of the analysis used to determine the
advertisers to buy the keyword match is reasonable, the analysis results shown
in Figure 3 shows the way. Follow the definition of symbols in industry-level
analysis. Figure 3 in the horizontal axis "traffic coverage" measure
the amount of advertising traffic covered by each advertiser in the
industry-wide advertising traffic, the advertiser the vertical axis
"keyword coverage" to measure each advertiser to buy The number of
keywords in the industry accounted for the proportion of keywords, the
advertiser there are.
From the sample table provided in Table 1, you can see that
the number of consumers searching for different keywords is very different.
Some of the industry's strong brand of brand words, the core Social Media Services in Pakistan product word search volume is very large,
the purchase of such keywords can access a large number of users, and they are
usually consumers in the critical stage of the decision will inevitably search
for words.
Every advertiser in
the industry will buy some of these words more or less. And consumers search
each time to see the number of ads is the upper limit, advertisers want to
ensure that their ads can be displayed, you need to give them a higher price.
In an industry, words that meet this type of character are usually limited in
number, and advertisers are highly competitive with them, leading to the
highest price in the industry, and they are called "hot words".
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