Market Competitors!

In the analysis, you can directly represent the competitive strength between advertisers, but also on the weight, construct a composite index. Combined with more factors, can be a more comprehensive reflection of a brand promotion efforts, but the significance of this indicator is relatively straightforward as clear; in practical applications, they will usually be used together. 

1, each column that an advertiser to what competitors for the attack objects and attack the strength of the competitors. If A is listed in a position where the intersection with B, C, D, and E is high, A is very Digital Marketing Agency  active in snatching four competitors; it is very strong to attack other competitors.

2, each line that each brand was what competitors attack, and the intensity of the attack. For example, if the A line is at a high position with the B, C, D, E columns, then B, C, D, E are very active in trying to grab the customer and market share from the A hands; The brand is usually the first camp in the market brand, there may be in the process of decline in the brand. 

3, The diagonal that each competitor in the attack other people, whether to do a good defense. If an advertiser has a high value in other places where he or she is in the column, but the value of the position where the column crosses the diagonal is small, the competitor is trying to attack the competitor, but it is missing a lot of information about his own brand the key words.