The brand attack and defense, the advertisers will buy their
own brand name contains keywords, will also include the competitive brand of
keywords to grab the other side of the market share. Advertisers and brands are
actually one by one corresponding to the same batch of entities, involved in
the purchase of keyword behavior, to "advertisers" to refer to this
entity, and in the same entity as a peer attack object, then called
"Brand"
Assuming that the analysis involves an advertiser the
keyword sample on each brand of the number of Digital Marketing Services inPakistan keywords respectively the first brand corresponding to the k
brand keyword search volume.To indicate whether the brand corresponds to the
keyword is the first j advertisers to the greater the advertiser for the brand
word purchase more comprehensive, so the brand competitive intent more
strongly.
For each one, the number of advertisements crawled by the
crawler when the keyword corresponding to the brand is purchased by the
advertiser; then the advertiser j has all the keywords have purchased Of the
number of words are shown. The greater the value, the greater the likelihood
that consumers will be able to see advertisements for advertiser while
searching for brand so the more likely the advertiser will grab the market
share of brand.

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